Wednesday, March 31, 2010
Wednesday, March 31, 2010, 2:01 PM
The Kapisanan ng mga Brodkaster ng Pilipinas (English name: Association of Broadcasters of the Philippines, abbreviated KBP) is a broadcast media organization in the Philippines which provides its members broadcasting standards. The KBP was organized on April 27, 1973 in order to promote professional and ethical standards in Philippine broadcasting both in radio and television (TV). The KBP provides broadcast media regulations and guidelines for news, public affairs and commentaries, political broadcasts, childrens shows, religious programming, and including advertising to its members. The members of the KBP are composed of the owners and operators of radio and television stations including the radio and television stations themselves.
Broadcast code of the Philippines
The broadcast code of the Philippines is a set of standards for performance and ethics which are followed by radio and television stations who are members of the KBP. The code is composed of 3 parts, part 1 includes the 33 articles of which the standards for programming are illustrated. Part 2 pertains to the implementing rules and regulations of the KBP while part 3 illustrates the penalties if a violation has been committed.
The 33 articles of part 1 cover all broadcast mediums (radio and television) that are members of KBP. They mainly tackle how programs such as news and public affairs programs remain just, fair and unbiased of point of views or opinions. The code also states that news sources must be clearly identified, except when the sources meet a confidentiality condition. The code also states how corrections should be done when a broadcast entity has come out with unfactual information. The code also gives standards to all types of programming and how it should be monitored when showing contents whose materials have with sexual content and violence. The KBP advocates the 18-minute advertising per hour rule for Philippine TV stations, the 18-minute rule was strictly implemented to prevent ads cluttering the TV programs.
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